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Print Knowledge

Straight answers to your print questions, backed by my hands-on experience in the printing industry since 1992. I share practical advice, honest opinions, and lessons learned to help you get better results from your next print project.

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crops

Small-Format Printing: What are Crop Marks & Bleed?

Crops, bleed, and safe area are what make a business card, flyer, or booklet print exactly the way you designed it. Here’s what each one means and the three settings to check before you send us your small-format file.

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truck chair2

What resolution does my file need for print?

Business cards and banners have very different needs. Here’s how much resolution your file really needs, why images from websites print fuzzy, and when vector files are the answer.

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pantone close up

What’s the difference between CMYK, RGB, Pantone, and Hex?

Four color systems, four different jobs. Here’s what each one means, which to use for print, and when to leave your file alone.

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canva2

Can I design in Canva for print?

Canva can work for print, but looking good on screen doesn't mean it's ready to print. Here's what to check before you send your file.

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More Print Knowledge Coming Soon!

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Paper Guide

Paper Thickness
Paper How It Feels Best For
70# Text Lightweight Flyers, inserts, economical brochures
80# Text Medium-weight Brochures, flyers, general marketing
100# Text Heavy, premium paper Premium brochures/marketing pieces
80# Cover Light cardstock Postcards, covers, handouts
100# Cover Sturdy cardstock Postcards, cards, premium pieces
130# Cover Extra-heavy cardstock Premium postcards, cards, covers
16pt Cover Very thick cardstock Postcards, business cards, durable pieces
Paper Finishes
Finish Appearance Best For
Opaque Natural, smooth, no shine Easy writing, forms, softer designs
Silk Smooth with a subtle sheen Brochures, marketing pieces, photos & text
Gloss Shiny, vibrant finish Photos and promotional pieces

* Paper availability may vary by product. Not all paper thicknesses and finishes are available for every product.