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Paper Guide

Paper Thickness

Paper	How It Feels	Best For
70# Text	Lightweight	Flyers, inserts, economical brochures
80# Text	Medium-weight	Brochures, flyers, general marketing
100# Text	Heavy, premium paper	Premium brochures/marketing pieces
80# Cover	Light cardstock	Postcards, covers, handouts
100# Cover	Sturdy cardstock	Postcards, cards, premium pieces
130# Cover	Extra-heavy cardstock	Premium postcards, cards, covers
16pt Cover	Very thick cardstock	Postcards, business cards, durable pieces

Paper Finishes

Finish	Appearance	Best For
Opaque	Natural, smooth, no shine	Easy writing, forms, softer designs
Silk	Smooth with a subtle sheen	Brochures, marketing pieces, photos & text
Gloss	Shiny, vibrant finish	Photos and promotional pieces

* Paper availability may vary by product. Not all paper thicknesses and finishes are available for every product.