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Paper Guide

Paper Thickness
Paper How It Feels Best For
70# Text Lightweight Flyers, inserts, economical brochures
80# Text Medium-weight Brochures, flyers, general marketing
100# Text Heavy, premium paper Premium brochures/marketing pieces
80# Cover Light cardstock Postcards, covers, handouts
100# Cover Sturdy cardstock Postcards, cards, premium pieces
130# Cover Extra-heavy cardstock Premium postcards, cards, covers
16pt Cover Very thick cardstock Postcards, business cards, durable pieces
Paper Finishes
Finish Appearance Best For
Opaque Natural, smooth, no shine Easy writing, forms, softer designs
Silk Smooth with a subtle sheen Brochures, marketing pieces, photos & text
Gloss Shiny, vibrant finish Photos and promotional pieces

* Paper availability may vary by product. Not all paper thicknesses and finishes are available for every product.